SKU to storefront
Product imagery
A listing shot shows the pack, not the moment, so I took three packs to where they would be bought and drunk.
- Client
- Spec work for a drinks brand
- Discipline
- Product imagery
- Scope
- Pack-true product imagery
on-model scenes
in-context scenes
art direction - Year
- 2026
All pack,
no moment.
Challenge
Spec work, made on my own initiative from a drinks brand's flat pack shots: the berry can, the blue can and the green apple bottle, each alone on a plain colour ground. Right for a store listing, they show what each pack looks like, but not when or where anyone reaches for it.
The starting point
Cans after dark,
the bottle in the sun.
Approach
The obvious route, one lifestyle look for all three, makes the cans and the bottle interchangeable. I gave each line its own hours: the energy cans in the evening and at night, the hydration bottle in daylight, sport and sun, plus one night out with friends. The setting tells the lines apart, so the pack never has to bend.
I fixed the pack first, because a nearly right pack is the wrong pack. In every frame it matches the reference: script logo, label layout, flavour, the zero sugar and zero calories claims, the 250 ml or 400 ml volume and the pack colour. Around it I built studio pack shots, product in place, on-model and in-context scenes.
The ten images
Out of the listing,
true to the label.
Result
Ten images from three SKUs, in portraits and wides, each pack taken out of the listing and into a place it would be bought and drunk: a late study desk, a night court, a track at sunrise, a festival crowd. In all ten, the pack still matches the one in the listing.
